Reebok and Hot Wheels launch a fascinating children's sneaker collection in April 2024
A dynamic duo: Reebok and Hot Wheels
Reebok, a pioneer in the field of sportswear, has teamed up with Hot Wheels, a symbol of creative and entertaining toy cars since 1968. The joint legacy of the game and innovation celebrates this exciting cooperation. The collaboration between the two brands leads to a unique sneaker collection for children, which will be available from April 2024. Discover how this partnership combines tradition with contemporary design.
Four exclusive designs inspired by classic hot wheels cars
The collection comprises four unique sneaker models inspired by some of the best-known hot wheels designs: "Night Shifter", "Twin Mill", "Bone Shaker" and "Rodger Dodger". These models can be seen on Reebok's latest bright, luminous sneaker variants, the Classic Leather Step 'N ’Flash and the Tens of' N’ Glow. Each of these designs captures the essence of the iconic hot wheels cars and brings them to a completely new shape - as part of their child's daily wardrobe.
Technological innovation and nostalgic design
Every sneaker not only carries the hot wheels and the "Reebok Racing" logo on the tongue, but also celebrates the founding years of both brands. This serves as a homage to their rich history and their cultural influence. In addition, the shoes have hot Wheels-Branded collar food and LED-lit middle soles that shine with every step and thus increase the fun of running and playing.
Global availability and where you can find them
Ready to the start? The Hot Wheels X Reebok Children's sneaker collection will be introduced on April 25, 2024 worldwide. You can find this limited edition on reebok.com and for selected retailers. Do not miss the opportunity to secure your child a few of these innovative and playful sneakers who will surely bring both joy and a piece of nostalgia to everyday life.
Summary: A collection that arouses creativity and adventure
The partnership between Reebok and Hot Wheels is more than just a collaboration between two brands; It is an invitation to children worldwide to get involved in adventure and fun. With their innovative design and iconic branding, these sneakers stimulate imagination and inspire new adventures. Be ready to immerse yourself in a world full of fun and excitement with the Hot Wheels X Reebok collection!