When the eager design student George Heaton and his brother Michael decided to print logos on T-shirts for a college project, they could never have predicted that one day megastar would wear their clothes. But this is how things have developed for the down-to-earth duo behind the streetwear brand Represent, which is worn by the Kardashians, Dua Lipa and Justin Bieber.
Inspired by retro-mancunian designs, the brothers now present their ranges, from T-shirts and hoodies to sneakers, on top fashion goals worldwide, including New York and Milan.