The founder of the "Off White" label is Virgil Abloh. Nowadays, Off White is one of the most famous and hyped labels in the world.
Abloh completed his studies in architecture and construction engineering in 2006. Through his cooperation with Louis Vuitton and Nike, he became known in 2018 and was on everyone's lips.
However, Abloh is not just a designer. He is DJ, creates furniture, art and much more. This man is a real child prodigy and therefore it is not surprising that he has hit the notch of the time with the off white label.
The history of the off white brand
Abloh founded the Off White label in 2013. However, it was not only intended for clothing, but also for creative work such as music, art, videos and other projects that fit into this niche. Off white was created by defining the color range between white and gray. The clothing should be made in Milan in order to be able to provide the highest possible quality.
With his collection, he wanted to bring the world of streetwear and high fashion together and create a new platform. His architecture studies benefited him for his creative collections. He implemented this knowledge and the clear and geometric lines in his clothes and thus made this into his trademark.
Well -known musicians wore his clothes in their music videos and thus advertised off white clothing. In 2016, Abloh opened his first own store in Tokyo. The city is known for its fashion love.
The brand for everyone
Ablohs Off White brand is a mix of Japanese -inspired designs and graphic motifs. His sense of aesthetics makes up his label. He created one of the most popular fashion brands worldwide. Younger people in particular love his style, which is also characterized by nonchalance.
He created many unique items of clothing. Even the wedding dress for Hailey Bieber comes from his hand. He also created belts, bags, shoes, accessories, hoodies and much more. Shoes and bags from Abloh are particularly popular.
What is off-White?
Various grades from white apply to the off white colors. These differ both in the color saturation and the color. The Abloh brand is still produced in Milan.
The trademarks of the off-White label include a yellow buckle girdle and many different stylized elements such as quotation marks. The designer opted for a four-way arrow as a company logo. A cross is formed from this.
Abloh is a person who likes opposites and also reflects this in his designs. He created both fashion for women and men.
The new way for Abloh
His creativity and the new type of design not only gave him a look at him and a good name. He was appointed Creative Director of Louis Vuitton in 2018. The special thing about this appointment is that, unlike his predecessors, Abloh has not attended a fashion school. This is exactly what was often designed as a weakness. But Abloh made this his strength because he brought a breath of fresh air to the scene due to his unconventional way.
His successes brought ABLOH many further collaborations and cooperation. He is one of the most creative minds of his time. It is thanks to him that high-fashion and Streetwaer have come together. He created wide and comfortable clothing that is absolutely fashionable. He has achieved his goal of creating fashion with recognition value. Viral marketing and word of mouth ensured that the brand experienced an enormous hype. It puts every design in quotes and gives its brand a special character.
The target group for Off White
Abloh managed to address an ever younger target group through his label and thus managed to change. Due to the "Luxury Streetwear", prices also increased enormously. Nevertheless, he managed to produce his clothes for everyone, as the prices are still affordable.
