The story of Jjjound started when the founder Justin R. Saunders in 2006 a digital moodboard for "Examination of the recurring patterns in timeless design" created. In 2008 he limited his blog to pictures and presented without text to the aesthetics in the foreground to keep. He wanted to distract from the striking, loud design of the late 2010s and distance himself from it, and was therefore far ahead of his competition at that time. His good eye for filtering out content has in the elite of the Fashion world Brought and almost everyone in the States knew his blog. At that time he worked as a consultant for the New York Times "T" magazine and worked, among other things Kanye West together. In 2016, Kanye even said in an interview with "Surface" whether things are currently going in the fashion scene "JJJOUND-APPROVED" would be.
In 2013 he brought its first product on the market - A simple dead bag with his name on it and since then he has been known for its minimalist, high quality "Everyday essentials"The ones from hats to bicycles should represent an ideal version for everyday use. At the end of 2018 his first came New Balance Collaborationthat he teased on his blog. The simple coloring of earthy and sandy colors, as well as the off white clay with silver as an accent, give the necessary pop. Two years later the 992 comes in Collaboration with Jjjound On the market, this time in a pack of 2. A dark greener as well as a light brown Shoe was released and as always, the shoes were completely sold out within a few minutes. 2021 came the New Balance 990V4 out, which once again in a simple but clean dark blue/black colorway.
How is the product built?
The sneaker consists entirely of suede, which New Balance 990V3 completely covered. The JJJOUND X New Balance 990V3 “Brown/Black” is in a beautiful, earthy brown with black details. The New Balance "N" Logo is slightly highlighted on the side and embroidered in a light black. On the back is the number of the Sneaker model "990" Gambled into the shoe. That is on the black tongue New Balance Logo and a USA lettering with rubber. That is on the heel Jjjound logo printed in black and a New Balance "NB" logo glued on as a small patch. The Black rubber sole with New Balance Own technology is very comfortable and extremely resistant.
Release info
The New Balance 990V3 on May 12, 2022 on the Jjjound Website and on May 18, 2022 on the New Balance Webstore will be available. Retail is € 250. So if you don't get the shoe at the release, please have a look in our Online shop Or in our shops in Munich, Vienna or Cologne.
Opinion about New Balance 990V3
I think that Collaborations between Jjjjound and New Balance are always a simple but really well implemented "basic" that should not be missing in any wardrobe. The timeless silhouette of New Balance 990V3 And the simple colors are simply unbeatable and announced in every season. The cost may be a little offset, but hardly anyone will be able to keep up in the same price segment, neither Adidas still Nike. Of course I wish every luck with the Raffles and hope that everyone who wants to get one too! And don't forget to tag at your fits, we look forward to your content!
Pictures: yonkt.sneakers