Hot news! A new Colorway desAir Jordan 3 fragment has appeared, the fragment design owner Hiroshi Fujiwara wore him at a photo shoot. In 2020 a version was released in black and white, this was the first collaboration between the Jordan Brand and Fragment Design. In this blog we take a close look at the new Colorway and the life story of Fujiwara.
The design of the Air Jordan 3 fragment
With its minimalist style, the new Colorway is a true masterpiece. The sneaker consists of white leather with black panels at the level of the Mudguard and the heel. The midsole was upgraded with dark blue rubber, we can embroider the same color on the tongue in the form of one Air Jordan Recognize Jumpman, as well as at the entrance and with some lace holes. The subtle fragment design "lightning" is inserted on the heel, another detail sits on the baking tab, a Nike Air Logo with a large Swoosh. Colorcodes are incorporated into white script on the outside above the airbubble, another trademark of Hiroshi Fujiwara.
Why is the sneaker so special?
Collaboration is a tribute to the classic designs of the original colorways that appeared on the market from 1988. The design philosophy of Fragment Design was adopted perfectly and the soft leather gives the sneaker a luxoral look. The fragment logo on the heel and the insole is another highlight, which Air Jordan 3 fragment turns into a collector's item.
Hiroshi Fujiwara: The "Godfather of Streetwear"
At the age of 18, Hiroshi moved from the rather rural ISE into the metropolis of Tokyo and quickly became a fixture in the streetwear scene in Harajuku. This is a quarter in the Shibuya district, in which the fashion scene has always been at home. During a trip to New York in the 1980s, he came into contact with hip-hop and took the first records to his homeland. As one of the first DJs in Japan, he pushed the American wave, later he got into music production and specialized in remixes. In addition to Fragment Design, he has lifestyle brands such as retail, pool and is even part of Nike HTM (Mark Parker, Tinker Hatfield and Fujiwara), which with must-haves made of first-class materials and the latest technology revolutionize.
Even with Louis Vuitton, Burton and Moncler as well as Apple, Pokemon and others High-END Brands worked together Hiroshi Fujiwara.
With more than 30 years of streetwear experience and extremely many collaborations, you can only say that the designer has always mastered the most difficult tasks.
Conclusion
The new one Air Jordan 3 fragment is another sign that Hiroshi Fujiwara and the Jordan Brand harmonize like no other. The hype is not as big as, for example, rappers like Travis Scott, but the sneakers will still sell very quickly.
He is one of the best sneaker designers in the world.