None other than the legendary "sneaker sponsor" Steven Smith has already had the predecessor for more than three decades ago with the P550 Basketball Oxford model New Balance 550 designed. But in this case it turned out that reproductions can also outbid their original: While the simple low-top silhouette in the late 1980s could not keep up with the technologically further developed basketball sneakers and running shoes of the era at the time, you decide today with the New Balance 550 for an absolute trend shoe that many will envy you. But in turn.
The rescue of New Balance
Even with luminaries in their field, not every throw is a hit. Despite the awareness of the American sneaker designer, the first edition of the New Balance no sensation. More than three decades had to go into the country until the founder of the streetwear brand Aimé Leon Dore (ALD) Teddy Santis 2020 stumbled across a picture of the P550 Basketball Oxford in an old Japanese New Balance catalog and immediately guessed the potential of a new edition. With the help of Instagram he came to an original couple, with the help of the original couple he managed to New Balance to convince of a cooperation.
The deserved hype
If two of the hottest sneaker lifestyle brands are combined, the result is predictable: the new, but true to the original New Balance 550 became a seller overnight. Contrary to the taste of the 1980s, the simple shoe construction convinced the sneakers world this time. Despite all the simplicity in its form, the score scores New Balance 550 at the same time with a smooth and perforated real leather, a breathable mesh interior feed and a comfortable and practical rubber sole. Completed by high-quality workmanship, there was no stopping for the fan base of the special vintage sports clothing: Due to the great popularity, all models were already out of print within hours after their market launch. It did not matter whether it was the two-color retro design of the basketball shoes at that time or a successor who did not only use cream-colored upper material and a easily yellowed midsole for a "worn" look.
If you are at home on social networks, you may know the slogan "International Friendship Through Basketball", with which the reissue of the old New Balance 550 was advertised internationally. Certainly, however, you came across influencers at Tikkok, Facebook and Co., which in the inquiry sneakers posing in front of sights in New York or Tokyo.
Don't miss your chance
You too will be part of the revival of low-top basketball shoes from the 1980s and treat your feet a 33 year old design in a new look. You can do that New Balance 550 order conveniently from us - but be quick with limited and special editions. In any case, the investment is worthwhile! Measured by the popularity of the sneaker on after-market platforms such as eBay, the New Balance 550 Even for the foreseeable future, nothing to lose its popularity.
Note: Contrary to other models from the New Balance portfolio, the 550 silhouette is currently not available in different widths. However, by using particularly soft leather, this is not a problem: the shoe adapts when wearing the fit of your feet. If necessary, order it half a number bigger - but let the New Balance Under no circumstances. Because after the first 30 years of calm, the next three decades promise consistently high attention.
