The rapper and music producer from Houston, Texas has been one of the most successful musicians in the world for many for years. He broke all records with the album "Astroworld" and delivered hit according to HIT. Travis Scott is not only an extremely talented musician, but also a real sneakerhead. In interviews, he often emphasized that since he was a child, he imagined how it would be to work with Nike. So he was really hyped when Nike proposed a deal.
The collaboration between the US rapper Travis Scott and the sporting goods giant Nike has been the collab for sneakerheads for several years. Since 2017, the two parties have developed and launched several successful products. Fans of Travis Scott and Nike supporters have made it every time the sneakers go completely sold out!
But how did the two business partners started?
We clarify this question today.
The beginning
The musician wish became a reality in 2017: The Nike Air Force 1 x Travis Scott was the first sneaker to be created. He has hit with huge success and was very popular with resellers and sneakerheads from the start. The white upper with various Nike Swooshes, which could be changed and swapped with Velcro, was iconic at the time. Iced out grillz and patches can also be found on the sneaker.
Sneakers
Since the shoes arrived so well with the fans, the two parties decided to continue their cooperation. In the next few years they launched other sneakers, such as the Nike Air Jordan 4 x travis scott. The beautiful, bright blue with red and black accents was in demand again and was sold out in a few minutes. The next sneaker in the series of diverse releases was the SB Dunk. Here, too, there was a cool concept: Since the shoe was intended for skaters, you could wear the fabric here in some places and a different leather pattern. A really cool idea!
There were two more Air Jordan 6 models, one in British Khaki and one in Olive. They were not as well received as the other shoes, but there were still some special features of the 6 Series, such as the clear sole and a bag in which you can stow little.
The most famous series is probably the one Air Jordan 1. There were also several colorways here: Low, High, Triple collaborations with fragment - there is something for everyone here! With the reverse Nike Swoosh and the trendy colors you can really only say that the two did everything right.
Much more!
Between the numerous sneakers releases, drops with clothes such as tracksuits, T-shirts and even jackets came again and again. Provided with striking designs and the Cactus Jack Logo, some of them went quite well, but the stick was also larger here. Again and again Travis Scott could shine with creative input, which of course liked the fans. For example, during his appearances there were exclusive Merch articles in cooperation with Nike - very cool!
What makes the collaboration so successful?
One of the main reasons is certainly the high popularity of the fire in recent years and especially the huge fan base of Travis Scott, which is loyal behind him. The recognition value is enormous due to the reverse Nike Swoosh and the striking Cactus Jack Logo stands out of the crowd. In addition, the sneakers are extremely popular and you hardly lose any money on the shoe, even if you wear it a little, i.e. investment.